The magazine segment of the firearms industry is highly competitive—leaving little margin for newcomers. ETS approached Garrison Everest to help reach a broader audience and expand its reach into new customer segments for their time-saving speed loaders and polymer magazines. Garrison Everest guided ETS with influencer discovery, selection, activation and tracking to create a highly effective influencer marketing campaign that featured several prominent celebrities and influencers in the firearms industry. We also assisted ETS in video production and email automation.