CREATE DISTINCTION
BUILD A BRAND YOU CAN BE PROUD OF
BRING YOUR IDEA TO LIFE WITH A PROVEN OUTDOOR, HUNTING AND FIREARMS BRAND DEVELOPMENT PROCESS
BUILD A MARKETING FOUNDATION
CONNECT WITH CUSTOMERS
You’re not a brand, yet.
Most entrepreneurs and startups don’t have the insight or expertise they need to build/market a brand in the ultra-competitive outdoor, hunting, and shooting sports industry. Worse yet, many rush to market, not knowing how to market their product effectively. This is why we offer a proven brand development process refined over the past 25 years that guides you step-by-step in building the successful outdoor brand you envision, and that connects deeply with your customers.
OUTDOOR BRAND DEVELOPMENT PROCESS
CLARIFY
Cut through the clutter to communicate clearly and maximize your business results.
DIFFERENTIATE
Get a clear and simple brand development plan to align your team and attract customers.
PERSONIFY
Build the necessary brand marketing assets that represent your customer’s lifestyle.
Build Your Business’ Most Important Brand Assets
We utilize a proven brand development process that has been refined over the last 25 years with outdoor brands that will save you time and cost and get your business launched faster.
Our brand development strategy provides you with these 4 key points of brand communication:
- Market Research, Strategy and Positioning
- Brand Messaging (StoryBrand) and Creative
- Implementation (Web, packaging, email, social media, video and collateral)
- Marketing Plan
- Starting a new company
I’m a start-up and need a logo, business card and website
- Name change
Our name no longer fits who we are - Revitalize a brand
Our identity does not represent us any longer - Revitalize a brand identity
Our identity is outdated - Create an integrated system
Our visual materials do not look the same - When companies merge
We need a new brand to represent the new company - When internal teams lack clarity
Our stakeholders and employees lack direction, meaning, and purpose - Attract talent
We are not attracting the right people
The truth is we live in a branded world. Whether you choose to brand or not—good or bad—a brand exists (or eventually will) that represents your company’s people, products and/or services. Below is a list of why top companies invest in brand development.
- Make it easier for the customer to buy
- Make it easier for the sales team to sell
- Brand clarity and delivery spurs employee motivation
- Increase the value of your company over time
- Brand definition brings clarity to your business goals and direction
- A well-developed brand works for you 24/7
- The brand development exercise creates innovation
- Saves money on future design and advertising costs
- A strong brand creates preference which equals profit
- Attract talented employees
- NEW! Google ranks websites higher that have brand searches
1. Marketing Foundation
A simple-to-use and optimized website establishes the foundation of all your marketing and sales programs. Everything flows to your website, from SEO, email marketing, influencer marketing, print ads, dealers, and events. We help you build the foundation where all other aspects of your business will grow.
2. Clear Messaging Wins Every Time
Products and services that can communicate clearly—will be more successful—even if your competitors have a better product. Our proven process will help you clearly communicate your brand’s message that will drive business growth in today’s distracted world.
3. Innovation
An amazing thing happens during our process—you are forced to think about your business in new ways that fosters innovation. The brand strategy is then interpreted and dramatized into a world-class creative platform (logo, website, collateral, packaging etc.).
4. Differentiation
To compete in today’s competitive and me-too marketplace your brand must cut through the clutter. And it must also keep the customers you have and turn those customers into promoters through great customer service, education and experiences. Our process will help you differentiate, attract and keep customers and grow.
BRANDS WE’VE HELPED
Learn more about Brand Development
Unleash the StoryBrand BrandScript in Your Outdoor, Hunting or Shooting Sports Brand
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Grow Your Outdoor Company with StoryBrand and HubSpot
Creating your BrandScript and getting your sales and marketing teams aligned is a great feeling. However, a…
HOW TO GET STARTED
SCHEDULE AN ASSESSMENT
Get an assessment of your product, target market and marketing needs.
DEVELOP YOUR BRAND
Our process will guide you in creating a brand that differentiates and builds a foundation to grow your outdoor business.
SEE YOUR IDEA COME TO LIFE
When you have a brand that connects with your customers, message and marketing, you’ll have the necessary components to grow your outdoor, hunting, firearms or shooting sports business.
