The hunting industry is a $23 billion dollar a year industry. Though some may see hunters as a niche group, the fact is that there are over 20 million licensed hunters in the United States alone. That’s a lot of people who are passionate about hunting!
The economic impact of hunting and sport shooting to local, state and the federal economy cannot be overstated,” said Rob Southwick, president of Southwick Associates. “If hunting and shooting were a company, the jobs it supports would place it as the third largest private-sector employer, and $65 billion, the retail sales it generates, would place it at fifty-second on the Fortune 500 list.”
This blog post is somewhat introductory, but it’s a good reminder to all marketers, salespeople, and business owners of why we work in this industry. It’s easy to get in the weeds of selling and planning now that sales season is in full-swing and forget why customers buy our products.
1. To be successful
No one wants to go home empty handed after a long day (or even weekend) of hunting. When you buy products from the hunting industry, you are increasing your chances of being successful. From clothes that help you blend in with your surroundings to scopes and other equipment that help you get a better shot, the right products can make all the difference.
Utilize the three stages of customer relationships to engage your customers.
2. For the challenge
For some people, half the fun of hunting is in the challenge. They enjoy trying new things and pushing themselves to their limits. These people are always on the lookout for new products that will help them up their game. Whether it’s a new type of ammunition or a better way to clean their gun, they want to be sure they have what they need to take on any challenge.
3. For the camaraderie
Hunting is often seen as a solitary sport, but for many people it’s all about the social aspect. They enjoy getting together with friends and family for a weekend (or even just a day) in the great outdoors. Buying products from the hunting industry helps support this social activity and ensures that they have what they need to enjoy their time together.
4. To connect with nature
For some people, hunting is less about the kill and more about connecting with nature. They see it as a way to appreciate all that our planet has to offer – including its wildlife. These people are more likely to buy products that help them live off the land, such as tents and sleeping bags that allow them to camp out in comfort or fishing poles that help them catch their dinner.
5. For the thrill of the hunt
Of course, there are also those who hunt purely for sport – and they love nothing more than bringing home their trophy at the end of the day. These hardcore hunters are always looking for ways to up their game, whether it’s by buying a new rifle or upgrading their scope. They want to be sure they have what it takes to make that perfect shot – and they’re willing to pay for it!
When designing your messaging and marketing, remember to include these reasons to your customers. Focus on how your product will make them better in their outdoor pursuits and remember—this is an enthusiast sport. If they love your product, they will tell everyone about it.
These are just a few of reminders why people buy products in the hunting industry. No matter what motivates someone to hunt, there’s no doubt that it’s a passion that runs deep – which is why this industry continues to thrive year after year.
Photo Credit: Chris Dorsey