DRIVE MORE TRAFFIC AND GENERATE MORE SALES

In the attract phase your goal is to produce content that is remarkable, relevant and that solves your customers’ problems. Content is created in the form of blogs, whitepapers, ebooks, webinars, videos, and infographics. You start by creating content based on “buyer personas.” A buyer persona is essentially your target market or ideal customer. In order to create amazing content that generates and attracts the “right” traffic to your website, content must be tailored towards your ideal customer. Once content is developed and ready to be published — SEO and social media networking sites like Twitter, LinkedIn, Facebook and Instagram (also with the help of influencers) are then utilized to broadcast your content far and wide. By creating relevant, interesting and problem-solving content you begin to generate traffic to your website that gives you the opportunity to introduce your brand, grab attention and build trust that converts visitors into leads and/or contacts.

Once you begin generating traffic, it now becomes your job to entice your visitors with information they can’t resist by setting up free downloadable offers like ebooks, whitepapers videos, and webinars based on topics that solve their problems. You can now begin to draw your visitors further down into the sales funnel by gathering their information that turns them into a lead or contact. By setting up CTAs (Call-to-Actions) and landing pages on your website, your goal is to gather basic information so you can qualify them as a potential customer. Now that your lead has “opt-in” you have the permission to email them additional offers and content that moves them to the close stage or purchase decision.

Now that you have a new customer or client—doesn’t mean that the relationship is. We all know the best marketing is referral-based. If you’ve done a good job for your customer/client, now is the time to continue to delight them and turn them into promoters of your brand. This is where an ongoing experience with your brand’s products or services are added to the marketing process to continue the relationship that maximizes customer lifetime value (CLTV).